RHB Bank to Expand Growth Within SEA Region
RHB is today among the largest bank with integrated financial services in Malaysia. As they plan to further widen their market, RHB Bank has tapped into Brunei, Indonesia, Singapore, Laos, Vietnam as well as some other countries in Southeast Asia. Knowing that essentially the most efficient way to compete is actually by giving extra value to the customers, the Bank initiated a policy of offering multiple banking facilities to both individuals and corporations. Check on RHB Joy@Work for more info.
By far the most common yet essential services on the market to individuals are deposit account and self-banking services. With competitive interest rate and accessibility of ATM and CDM in the bank branches in addition to other strategic locations all over Malaysia, account holders can take advantage of maximum savings return while at the same time have access to their accounts for deposit and withdrawal very easily anytime.
RHB Bank has been monitoring the shift of trend in terms of purchase from using cash too without cash and has seen that it resulted in an increased demand for credit cards. Based on the data collected globally and nationwide, a lot more people seem to prefer shopping on the web using a credit card every day. Hence, RHB made an excellent move by making it relatively easy for customers to apply for a credit card online and take advantage of a low-interest rate.
Knowing there’s an urgent need to minimize the gap between supply and demand, the Bank took a further leap forward to provide a value-added credit card scheme that gives cashback and many other benefits the account holder can take advantage of when they use it to make purchases.
RHB Bank is knowledgeable of the simple fact that possessing a savings account and credit card is not enough to satisfy an individual’s financial needs. It is obvious that typically, people need to apply for personal loans with the bank to purchase high-valued assets, such as properties and automobiles. For this reason, RHB has provided a low-interest rate for a lot of different types of loans. Customers who wish to go the one step further can even subscribe to insurance plans and buy unit trusts from RHB Bank.
Shifting the attention to corporate customers, RHB Bank is furthermore offering corporate banking solutions to entrepreneurs and organizations. These target prospects are welcomed to obtain loans as well as subscribe to the other products, for instance, asset management and cash management services.
Small-medium enterprises can leverage the wide variety of services made available by RHB Bank, especially when it involves taking loans for increasing cash flow and further buildup the business. The Bank furthermore has begun innovating by providing retail solutions to customers who need it, particularly e-commerce players.
Nonetheless, the need for Islamic banking facilities hasn’t ever been overlooked, specifically when there is a popular demand for Shariah-compliant products and services within the Malaysian market. Therefore, the Bank makes sure solutions that follow the Shariah requirement, including Islamic wealth management services, Islamic treasury, corporate banking, as well as unit trust are made available.
In 2016, the Bank managed to boost the growth of its annual brand value by 24%, which automatically causes them to be the fourth fastest-growing banking industry player in Malaysia. As they anticipate the upcoming year’s financial market potential, RHB Bank has started strategizing to create more successful campaigns such as RHB Joy@Work on going forward.