More than just being quick, PUMA aims to achieve one thing: to be the Fastest Sports Brand in the World. As a world-renowned football boots brand, PUMA has been creating, developing and designing quality sports apparel and footwear for all kinds of sports, from football to motorsport and golf, for more than seven decades.
PUMA’s Story
In 1919, the Dassler Brothers started their shoe factory in their parents’ home, which grew and evolved into the world-renowned PUMA today. Ever since Jesse Owens sported Dassler spikes and won four gold medals during the 1936 Olympic Games, the brand had gained notoriety. More athletes were seen wearing PUMA shoes and apparel in subsequent world sporting events, crafting a global reputation for the brand.
PUMA Sports Apparel and Equipment
Today, the playing field is more diverse than ever. Be it on the running tracks, golf courses or the football field. PUMA supplies athletes with the right equipment to perform, from golf clubs to running shoes. Even when you are not doing sports, PUMA sports apparel are versatile wear that you can style in various ways.
PUMA’s Sustainability Efforts
PUMA is committed to making better products, and contribute to a better environment and society. By working with stakeholders on the 10FOR25 sustainability strategy, they aim to do better across various sustainability areas consisting of Fair Income, Products, Health & Safety and more — doing their part to deliver better products and contribute to a better world.
Innovating with PUMA
PUMA thrives on the culture of being first and delivering performance football boots innovations to push athletes to greater heights. In 1968, the Brush Spike that featured Velcro™ on performance footwear was designed for the first time. The tiny rows of spikes on the shoes helped athletes maximise traction and minimised resistance, which worked well for athletes at the 1968 Olympic Trials.
Turning Intent Into Action
Over the years, PUMA has partnered with athletes and ambassadors who have raised their voices to support universal equality. In 2018, PUMA established #REFORM to honour the 50th anniversary of Tommie Smith’s Silent Gesture as an effort to stand up against the broken U.S. criminal justice system and support organisations that inspire real change.
